This is a review written by someone who is actively using Fiverr as an income source.
What is Fiverr?
Fiverr is an online marketplace where literally anyone from talented teens to experienced lawyers can sign up and sell their services. Registering and selling on Fiverr is completely free, they don’t profit unless you make a sale, which is perhaps one of the driving forces that leads the Fiverr team to constantly update their system and add new features for both sellers and buyers.
As the name implies, your service must have a starting price of $5. Your “Gig” is like an advertisement, that’s how people find your service. When you make a sale, Fiverr takes 20% ($1 out of every $5).
What Can You Sell?
You can sell almost anything on Fiverr, from graphic design and scented candles to custom drawings and video editing. If you’re a freelance writer, you can also sell writing gigs at $5 per whatever number of words you choose. But these are just some examples, there are thousands of different gigs on Fiverr all selling different services and products. Gigs are sorted into a dozen different categories and sub-sections. As long as your service isn’t infringing on a third-party’s rights, you can sell it.
What’s cool about Fiverr is that you can also make and sell physical products, and add shipping costs on top of the gig so it doesn’t cut into your profit. One super-seller has made thousands of dollars selling little cube animals
Now, we must add that since that particular seller has come up with this adorable and unique idea, you are not able to get on Fiverr and start selling the same thing. While some types of gigs, like testimonials and voice overs are allowed to be sold by any member, if you come to the site with your own unique idea, like cube animals, Fiverr won’t allow others to come in and steal it from you. In fact, they encourage you to report anyone who is copying your idea, description, or cover photo. This is a good thing, because it keeps competition low and the variety of Fiverr high.
How Much Can You Make on Fiverr?
At the moment, Fiverr has over 4 million active gigs listed. That’s a lot of other sellers to compete with, but you shouldn’t be discouraged. Fiverr isn’t really a “write up a gig, set it, and forget it deal,” no money-making platform is. In order to be successful on Fiverr, you must promote your gigs (more on this soon).
Some people join Fiverr and make less than ten sales over six months (I’ve seen it happen), and others jump on and make hundreds within a few weeks (I’ve seen this one, too).
How to Make Your Fiverr Gig Stand Out
So, what sets apart the gig that sells over and over again and the one that doesn’t make a dime (or four dollars in this case)? There are actually only a few key things you need to focus on:
Put Keywords in the Title
“Keywords” are things people will search for to find your gig. Say you’re selling custom-painted pictures of people’s dogs. If someone goes to search for this, they’ll probably type “dog painting” or something along those lines, that’s a valuable keyword for your gig.
Now, include it in your title by calling your gig something like “I will hand make a custom dog painting.” It can be made even better by including another potential keyword, like “dog portraits.” Your title could be “I will paint a custom dog painting or dog portrait.” It doesn’t necessarily have to be pretty, because there’s something else that people are going to pay more attention to.
Make an Awesome Photo
When people are scrolling through Fiverr’s search results and seeing row upon row of gigs, what they’re really paying attention to is the picture, not the title. The title with the keywords helps Fiverr’s system know what gig is relevant to their search, but buyers are looking for pictures that look related to what they want.
Instead of grabbing a generic photo off the web like most new sellers do, take it into a picture editing program and just add some text on top. No one is reading the tiny title of your gig, so you have to say in the photo what your gig is about. Say you’re looking for editing of a college paper you have to turn in tomorrow. You’ve already scrolled through dozens of gigs looking for one that catches your eye, mostly ignoring the titles. Which one below grabs your attention the most?
If you’re like most buyers, it’s probably the one in the center. Here’s an image checklist:
- Does it say what my gig is about?
- Is the picture itself related to my gig?
- Is the font big, bold and eye catching?
If your image covers these three things and you make sure your title includes keywords, you’re already doing better than most sellers who get started on Fiverr, but there’s one more thing you need to worry about.
A Clear Description
Once you actually have someone looking at your gig, they need to buy it. The description is what sells your service. Fiverr gives you 1200 characters, use all of them! Buyers want to know exactly what they’re getting and when they’re going to get it. Tell them:
- What they get for $5, i.e. an outlined sketch of your dog
- What “extras” ($5 add-ons) you offer, i.e. for another $5, I will color the picture
- When they are going to get it, i.e. twenty-four hours after ordering
- What makes you qualified, i.e. artist since first grade
- What guarantee do you have?
The last one is especially important in design categories. The buyer wants to be reassured that if they dislike your design or just don’t enjoy your style that they can have a refund or revision. State what you offer, for instance “I offer up to three revisions” or “I will offer a complete refund if you aren’t happy,” that’s the best way to encourage buyers to purchase from a completely new, unrated seller.
How do I get buyers?
The Fiverr community forum is littered with this exact question, and fellow sellers tell every beginner the exact same things, but in the below list, there are some fresh ideas as well.
Check for typos
No matter what category you’re in, buyers want to know that communication will be easy. A good title and description also presents your services professionally. If you’re not a native English speaker, have someone check your gig for you.
Go find them
Don’t wait for buyers to come to you as your gig gets buried deeper and deeper in the list, go looking for them. Depending on the kind of service you offer, there’s probably an abundance of buyer’s already shopping at your competition on Fiverr. It’s your job to find them and tempt them to try your gigs.
Go find a gig related to yours, let’s say you do reviews. Search Fiverr for “book reviews” and click on one with a lot of ratings. Below the description, there’s a huge list of people who have bought and reviewed this gig that offers the same service you do, now you need to tell them about your gig. Click on the username of any buyer to open their profile page, many will have a green “contact” button so you can send them a message, but some members don’t allow private messages. If there’s no contact button, move down the list and look for someone who you can message.
When you find a potential buyer, type up a message and offer them your services. It may be something like:
If you’re interested in getting another book review, I’m a new seller here and I just started offering them. I offer in-depth and detailed writing that will surely make your book out to be the great piece that it is! Here’s my gig: (include your gig link)
Message me if you need anything,
It’s important you hand-type this message and include their name if you can (many people mention it in their profile). You want to be friendly, don’t harass people. It’s possible you won’t even get a response, if that’s the case, don’t go and message them again. Bugging uninterested buyers will just get you in trouble.
Offer a Bargain
You’re a new seller with absolutely no reputation, so why would buyers go to you when they can get the same service and same price from someone with much more ratings and experience? You need to offer them something they can’t refuse.
If we go back to the review gig, maybe offer two reviews for $5 instead of one. Make sure to point this deal out in your message. Offering a bargain like this gives buyers an incentive to try your services and is a great way to build reputation. Once you have a “level one” or “level two” status under your belt, you can raise your prices a bit.
Succeeding on Fiverr
- How much you make is all dependent on three things: your service, your prices, and your customer service. Always over-deliver, especially when first starting out!
- Ask people to rate your gig, at least on your first few sales. Many buyers don’t realize the importance of a good rating.
- Get your friends on Fiverr. Encourage them to set up accounts, too, and use the opportunity to critique each other’s gigs and offer suggestions on the photos and description.
- Follow the rules! Fiverr has plenty of sellers joining every day, and every one of them has the potential of making them money. In all honesty, this means you’re rather disposable; if you’re breaking the rules, Fiverr has no problem kicking you out (for good).
- Don’t harass anyone: if you happen to go the route of messaging buyers, don’t make it seem like spam. Hand write every message and address people individually, Fiverr can quickly catch on to bulk messaging; don’t do it more than ten times in a day.
- Use the “buyer requests” feature. This is a place where buyers can post something they need done, like a custom banner for their site. As a seller with a similar design gig, you would get to send an offer to this person.
- Message buyers who have posted in the requests section. With the latest update, Fiverr allows the usernames of buyers who post in the request section to be seen by sellers, now you can click their name and go to their profile where you can message them alongside sending them an offer (a really good idea to help you stand out from the hundreds of offers most buyers receive)
- Fill out your profile completely with an honest, well thought-out description of yourself and a professional profile picture.
- Pick a good username. This obviously can’t be changed if you’ve already joined, but if you still have the chance, make sure your username is easy to spell and remember.
No matter how many sellers happen to be joining Fiverr, there will always be enough buyers to go around. Follow these tips and you’ll surely be a top-rated seller in no time at all! Remember, Fiverr is free to sell with, which means you have nothing to lose!
Fiverr is really a buyer’s platform, so keep the customers in mind all the time. When you write your gig description, think of your service from a buyer’s point-of-view. What would you want to know? Likewise, when dealing with customers, always be polite and always over-deliver. If they ordered a sketch, also deliver a vector file of the drawing. If they wanted one review, give them two! Small things like this really perk up the buyer and make them more likely to come back. Plus, with Fiverr’s new “tip” feature, it’s likely they might even pay extra just because you went the extra mile.