About Affiliate Marketing
Affiliate marketing is the process of bringing buyers and sellers together and gaining a commission for any sales made. Your job as an affiliate is to generate ways to forward interested parties onto the final vendor, who is offering products/services for sale. Many marketers drive customers to affiliate offers by running a website (or a series of websites). However affiliate marketing can also be done very easily without a website.
Many professionals use mediums such as email marketing, YouTube videos, podcasts and social media outlets like Facebook, Twitter and Pinterest. As long as you can reach an interested audience you’ll have a good chance of converting traffic to sales.
Affiliate programs have certain rules and regulations they set for advertising their products/services. One of the most common restrictions is that you mustn’t represent yourself as being an official partner of the product you’re promoting. Basically you have to advertise or refer from sources that are not mocked to look like official company pages. Having a strong ‘personal brand’ or being a respected expert are the best ways to generate a profitable lead generation business.
Tip 1: To have to most success in affiliate marketing you have to ‘catch’ potential buyers at different stages of the sales funnel. For the purposes of this page the ‘sales funnel’ refers to the different stages of buyers being ready to make a purchase. This goes from being completely unaware of your affiliate product’s existence to being ready to make a purchase.
Tip 2: To have maximum success you should have a logical informational path that takes buyers completely down the funnel. Have content that canvases buyers and ‘funnels’ them down to the final sales page whilst building interest at the same time. This way you have the potential to attract and convert customers at different stages of the decision making process effectively. A lot of mediocre affiliate marketers focus only on customers at the final stage of the funnel.
What it takes to find success
To be successful at affiliate marketing there are no set skills that one has to have. The skills and capabilities you will need will depend on the product, niche, price and a range of other factors.
However there are an overall range of broader skills that will help you as an affiliate (and an internet marketer) in general.
- The ability to write engaging content and good sales descriptions
- The ability to target opportunities correctly via keyword research
- Knowledge of basic SEO (search engine optimization)
- Good knowledge of blogging and social media
- Basic photo editing skills
- Knowledge of affiliate platforms such as Clickbank
If you don’t have all of the required knowledge to start with don’t worry; there are a ton of resources to help you learn. There are a lot of training courses aimed at beginners that will act as a guide and set you up as a solid affiliate publisher. Talking to experienced and successful online marketers on communities such as the warrior forum will also help you immensely.
How Much Can You Earn as an Affiliate?
There are no set pay rates; which makes affiliate marketing a very attractive prospect indeed. There are everyday people (not mega corporations) that literally make millions every year through affiliate publishing. Many more are earning a moderate full time income from the referring customers to affiliate offers.
The pay can either be a set fee or a percentage of the sale. Most affiliate programs work by offering the publisher a percentage of the sale. This can be anywhere from 5% to 100%! You can find affiliates that have products they want to sell on marketplace websites such as Clickbank or Commission Junction. Other affiliates run their own programs directly through their own websites. Therefore if you visit a site that you think you could drive successful traffic to check to see if they have an affiliate scheme.
Advantages, benefits and perks
The advantages of being an affiliate marketer are plenty. You can build a full time income without ever having to touch a product, pay for overheads/stock and there’s no after sales service needed. It’s one of the simplest and cost effective ways to generate an income online.
Affiliate marketing is one of the few businesses where you can build a passive income. Passive incomes are those which do not require constant work to keep the cash flowing. Once you have built up a steady stream of traffic the sales will continue even if you move onto other projects (or expand your affiliate promotions).
If you can master the art of creating successful affiliate sites then you can grow your income exponentially. It is all about keeping your established sites turning over and growing steadily in the background whilst focusing on new opportunities simultaneously.
UK Affiliate Marketing Opportunities
There are many affiliate networks online which you can find offers to promote and earn money from. Some of them are ‘private’, which means that you have to have an established website before you apply. The network will then review your site and if it’s a good match you’ll be accepted. Many others are ‘open’ networks where you can join even if you’re not established. This is good for beginners who are learning the ropes. This way you can generate money online whilst building up your presence.
Trusted Networks – Clickbank, Commission Junction
This guide is owned by becomeselfemployed.co.uk, any unauthorised reproduction or publication is not allowed. Word count 927